Cadillac Fairview
DELIVERABLES
Brand Identity
Campaign Design
ROLE
Creative Director
Designer
IN A NUTSHELL
Worked closely with the internal design and production team at Cadillac Fairview to create a campaign celebrating their premium shopping center located in downtown Vancouver, BC. The campaign was designed to highlight the vibrant lifestyle of the downtown Vancouver scene.
ALTERNATIVE DIRECTION
This direction is designed to dial up the luxury fashion aspect of the shopping center and downtown Vancouver as well as utilize the “tapestry” graphic element in the brand identity system in new and more dynamic ways.
